Category: Blog
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Geotargeting in Social Media Marketing: Hitting the Bullseye
Let us say that you’re the brand new owner of a beverage cart looking for a quick buck. You wouldn’t set up shop in a deserted alley, right? You’d head to a bustling plaza where people are eager for refreshment. Similarly, in social media marketing, geotargeting ensures your message lands in front of the right […]
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Personalizing Customer Experiences Using Prescriptive Analytics
Look, we get it—marketing is hard. You’re trying to grab attention in a world where people scroll faster than a caffeinated hamster on a wheel. But here’s the thing: customers aren’t goldfish. Their attention spans aren’t the problem—your irrelevant, one-size-fits-all marketing is. Enter prescriptive analytics, the ultimate cheat code for marketers who actually want to […]
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Optimizing Marketing Campaigns with Predictive Models
You know what’s fun? Watching a marketing team launch a campaign based on vibes alone. You know what’s not fun? Watching that same team try to explain to the CFO why they just burned through the ad budget with nothing to show for it. If you’re still throwing money at campaigns based on gut feelings […]
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Enhancing Brand Identity through Data-Driven Insights
Ah, branding. That magical process where you pick a color, slap a logo on some merch, and pray to the marketing gods that customers actually care. Spoiler alert: they don’t. At least, not unless you make them. And how do you do that? By leveraging prescriptive analytics—because, let’s face it, gut feelings belong in a […]
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How to Cook Up a Successful Restaurant Marketing Campaign in 2025
In 2025, running a restaurant isn’t just about having the tastiest dishes or the coziest ambiance—it’s about getting the word out, staying on top of trends, and making your brand as irresistible as your signature dish. With digital marketing evolving faster than a TikTok trend, your strategy needs to be bold, creative, and (most importantly) […]
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AI Robots in 2025 and Beyond
Robots with AI in Daily Life: 2025 and Beyond—Helpful Helpers or Futuristic Headaches? Let’s face it: we’ve been dreaming about robot-filled lives since the days of The Jetsons. Fast forward to 2025, and while we’re not flying around in personal spacecraft just yet, robots are very much here. They’re vacuuming our floors, mowing our lawns, […]
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Artificial General Intelligence is coming
“AGI or Artificial General Intelligence is coming. What does it mean?” What is AGI? It’s a term used to describe an artificial intelligence that is capable of human intelligence and abilities in all fields. Something like this could possibly design better versions of itself, and in all aspects would change the world beyond anything we’ve […]
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What Colours mean for your brand
What do colours represent? There are deep meanings behind colours that can invite people to feel certain emotions. Choose the right one for your brand!
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The Quest to Start your Business.
This is a little exploration in creativity; can we use RPG games to help us understand some concepts in starting a business? Let us begin.
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Advertising: Design vs Art
The world of advertising and marketing is ruled by the visual element. For those who work in the industry, we call them designers. To the layman, some advertising designs can seem intricate, but what separates a beautiful design from artwork, like a painting for example?