Tag: geotargeting
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If Grandma Had Wi-Fi: A Digital Marketing Thought Experiment for Selling Cookies Online
Let’s say you’ve inherited your grandma’s legendary cookie recipe. The kind of cookie that stops time. Crispy edges, chewy center, a whiff of vanilla that could solve world peace. You bite into one and instantly remember how it felt to be five, sticky-fingered and loved. Now… imagine Grandma had Wi-Fi. Better yet, imagine she’s on…
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Data-Driven Branding Merging Creativity with Analytics
“Another day, another cookie-cutter ad lost in the scroll.” Let’s get on straight to the point: How do we get to that sweet spot where creativity and big data (or little data in most cases) can come together to create the ideal mix of customer engagement and personalisation? What Glitters Isn’t Always Gold In today’s…
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Geotargeting in Social Media Marketing: Hitting the Bullseye
Let us say that you’re the brand new owner of a beverage cart looking for a quick buck. You wouldn’t set up shop in a deserted alley, right? You’d head to a bustling plaza where people are eager for refreshment. Similarly, in social media marketing, geotargeting ensures your message lands in front of the right…