Tag: marketing
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Optimizing Marketing Campaigns with Predictive Models
You know what’s fun? Watching a marketing team launch a campaign based on vibes alone. You know what’s not fun? Watching that same team try to explain to the CFO why they just burned through the ad budget with nothing to show for it. If you’re still throwing money at campaigns based on gut feelings […]
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Enhancing Brand Identity through Data-Driven Insights
Ah, branding. That magical process where you pick a color, slap a logo on some merch, and pray to the marketing gods that customers actually care. Spoiler alert: they don’t. At least, not unless you make them. And how do you do that? By leveraging prescriptive analytics—because, let’s face it, gut feelings belong in a […]
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Artificial General Intelligence is coming
“AGI or Artificial General Intelligence is coming. What does it mean?” What is AGI? It’s a term used to describe an artificial intelligence that is capable of human intelligence and abilities in all fields. Something like this could possibly design better versions of itself, and in all aspects would change the world beyond anything we’ve […]
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What Colours mean for your brand
What do colours represent? There are deep meanings behind colours that can invite people to feel certain emotions. Choose the right one for your brand!
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The Quest to Start your Business.
This is a little exploration in creativity; can we use RPG games to help us understand some concepts in starting a business? Let us begin.