BULLETIN

Tag: predictive analytics

  • ​Optimizing Marketing Campaigns with Predictive Models​

    ​Optimizing Marketing Campaigns with Predictive Models​

    You know what’s fun? Watching a marketing team launch a campaign based on vibes alone. You know what’s not fun? Watching that same team try to explain to the CFO why they just burned through the ad budget with nothing to show for it. If you’re still throwing money at campaigns based on gut feelings […]