Here’s why you need your Business Website & Store to run at full speed.
Shopee. Shopify. Lazada. Amazon. Even your local arts and crafters on Etsy. There was undoubtedly a boom in e-commerce due to the world events of the past 2 years, but it’s also an inevitable push towards more online buying as technology continues to become more mobile and convenient. But wait… there’s a problem.
“Argh! This page is taking ages to load!”
A Fast Website Saves Time, And Time Equals Money.
If you’ve ever tried buying a product from a website with suboptimal speeds, you’ll know the frustration that comes with long load times and dropped orders. Shopify, a leading name in online commerce, reports that a one-second improvement in website speed can increase mobile conversions by up to 27%. Now that’s a huge jump in sales for your business! Can you really afford to lose out on it?
You Need To Have Your Own Online Store
While most sellers can opt to go to the major online e-commerce portals like Shopee or Lazada, there’s much to gain by building your brand with your own online store as well on your website. Firstly, you’ll have more control over how your store looks. Fancy having this product be the star with a full page feature? Go ahead! Secondly, you’ll have all of the proceeds from the sales, without having to pay a fee or commission to the portal. Even if you’re a lean fledgling brand selling makeup out of your apartment living room, your customers will appreciate a good online presence that’s as fast and responsive as you are.
Retail & Repeat
Building up a loyal customer base today will save you time and money on acquiring new prospects in the future. A repeat customer is one who is satisfied with your product, knows your brand and appreciates your effort. This is why they are worth more than the new or occasional customer. Since more people are spending their shopping time online, there are more loyal customers online that are searching for the right seller who meets their needs. You can be that seller by providing the best customer service but if your website’s store page loads slowly or can’t handle the traffic, you’ll want to think hard about upgrading your website to a faster version.
Your online store and presence will benefit tremendously from having the right kind of layout, design and applications to suit your customers needs. But equally important is the back end; is your website hosted on a slow or outdated content management or e-commerce system? Contact us here at AnyMeta for more information or a free consultation about your website.
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