Many years ago, Facebook advertising was the uncharted territory of the social media world, where marketers went to conquer and claim their share of the audience. But as more and more businesses set foot on this land, the competition grew fierce and the costs of the campaign sky-rocketed.
Many marketers abandoned this land, thinking it lost its potential. But little did they know, a new era was dawning. eCommerce businesses have begun to discover hidden treasures in this land, as revenue started to soar and the opportunities for valuable ad placements became abundant once again. Now is the time for fearless marketers to return to this land and claim their share of the audience with renewed vigour, as the cost of the campaigns starts to fall once again. Join the adventure and get back to creating Facebook ads in 2023.
“Arrrrr, me hearties! Ye see, Facebook be like a treasure trove of booty for us marketers. Used to be, we could just sail on in and grab whatever we wanted. But now, them landlubbers at Facebook have put up some barriers, like privacy laws and stricter rules. It be harder to find the treasure and know if it be worth our while.”
“But fear not, we still have our maps and compasses. Facebook has given us some tools, like the Facebook pixel and the Conversions API, to help us navigate these waters. And if ye be needin’ more help, there be other tools like Triple Whale, Wicked Reports, or Northbeam that can help us find the hidden treasure and know if it be worth our haul.”
Finding your treasure
Every treasure-hunting marketer is looking for the jackpot by optimising their ads’ targeted audience and Facebook is still one of the largest seas to explore so your odds are good. But you need to make sure you’re flying the right flags, because it’s your colours that show what you’re about! You need to be a marketer who knows what his treasure looks like.
Facebook ad targeting is your secret weapon in the world of advertising. With the power to select your audience, you can unleash the full potential of your ad campaigns and reach new heights of success!
There are three thrilling types of target audience available on Facebook:
- Core Audiences – your demographic, behavioural, and location-based bulls-eye.
- Custom Audiences – reunite with daring individuals who have already taken the plunge and interacted with your business.
- Lookalike Audiences – explore uncharted territory by targeting individuals who share similarities with your most adventurous customers, but have yet to join your journey.
The biggest part of the adventure here is the cross customisation and audience segmentation you can achieve when the results of your campaigns come in and you know who your core audience is.
Audience Insights
Embark on a bold journey with the Audience Insights feature in Meta Business Suite! With its wealth of information about your Facebook followers, it’s the perfect tool for discovering new followers and customers.
This treasure trove of data is so valuable that we even dedicated an entire article to unlocking its full potential.
Our favourite strategy is to use Audience Insights to uncover your fiercest competitors on Facebook and then boldly target their already-captivated fans. Get ready to set sail on a path to victory.
Custom Audiences
You should also unleash the full might of remarketing with Facebook Custom Audiences! This powerful strategy allows you to reconnect with potential customers who have already shown interest in your products.
With Custom Audiences targeting options, you can craft your message to reach people who have recently checked out your website, viewed sales pages, or even explored specific products. And if you think a customer might not be ready to convert again just yet, simply exclude them from your audience.
To embark on this exciting journey, all you need to do is install Facebook Pixel. Get ready to reignite those warm leads and see your sales soar!
Lookalike Audiences
Find your next best customers with Facebook’s value-based Lookalike Audiences. This tool allows you to craft a targeted list of potential customers who share similarities with all the people who have already made a purchase from you.
And the best part? With value-based Lookalike Audiences, you can take it a step further and specifically target individuals who share characteristics with your most valuable customers.
To take advantage of this exciting feature, you first need to set the foundation by creating a Customer Value Custom Audience. Get ready to tap into a pool of untapped potential and reach new levels of success!
Set sail on a thrilling adventure to optimise your Facebook ad targeting with relevance diagnostics! Facebook equips you with valuable insights by evaluating the relevance of your ad to your selected audience through three exciting ad relevance diagnostics:
- Quality Ranking
- Engagement Rate Ranking
- Conversion Rate Ranking
Your ad will be put to the test and compared to other ads targeting the same audience to determine its performance and relevance.
As Facebook puts it, “Relevance is key when it comes to ads. The goal is to show ads that people are interested in and when businesses do this, they see better results. That’s why Facebook considers how relevant each ad is before delivering it to a person.” Join the quest for ad relevance and watch your campaigns soar to new heights!
Tips on creating ads that engage
Your audience won’t want to click on just any old ad. It has to be fresh, relevant, bold and useful to them. Even the crustiest pirate will be delighted when an ad breaks through the ice floes of ads cluttering Facebook’s high seas. The best way to improve your relevance score and overall ad performance is to keep these key things in mind.
- You need great visuals and short copy.
- Select an ideal ad format.
- Set for low ad frequency.
- Strategically time your ads.
- Optimise ads with A/B testing.
- Monitor your competitors’ ads.
Fine-tuning your specific audience targeting means a ton of trial and error, testing out ad messaging and figuring out what works. That said, it’s a journey that’s well worth the effort for a true marketer, and there’s plenty of treasure on the high seas of Facebook to this day. No matter your business, whether it be e-commerce or B2B sales and services, you’re bound to find bountiful troves of treasure on these rich and fertile waters.
If you’re still unsure about how to begin your adventure, get in touch with our jolly crew at AnyMeta! We arr a hearty and arty bunch with the skills and the experience to create, design and market your business with all these aforementioned techniques. Do you want great visuals? Punchy copy? A marketing angle that’ll hit your target audience like a shot to the bow? We got you. Contact us here or like our Facebook page to stay updated when we post our next article!
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