Online communities are something of a norm these days, when people flock together to talk about shared interests, topics or to follow a personality or group dedicated to something they’re passionate about. This leads to a lot of juicy segments in the digital world for marketers and advertisers to think about when designing their communications for clients.
It’s a lot of talk, and a lot of sifting through. What if AI is the answer?
Your neighbourhood market
What is your digital neighbourhood? If you think about which sites one frequently visits, for some on a daily basis, you’ll see that our areas of interest are populated by others in a Venn diagram of overlapping neighbourhoods. These sites that are always heavily populated are commonly social networking sites, such as Instagram, Facebook, Youtube and such. The connectedness of these systems could all work in tandem with the new AI functions coming up today.
Source: https://blog.hubspot.com/marketing/consumers-favorite-social-channels
Youtube specifically does videos, Instagram primarily pictures, and Facebook works as a personal profile and message wall for users to connect to their friends. These social networking platforms allow users to create and share their own content that drives the network’s traffic and brings in more viewers and users. Each category of content has countless subcategories of consumer markets that are yet to be explored.
So what can you do with this knowledge about your markets? There’s a huge industry dealing in identifying and charting your personal preferences and habits. Now the stage is set for a marketing system with precision and maximum automation (based on what we’ve seen with AI and machine learning). See how Google’s ad targeting is now more robust and pinpoint accurate, it’s pretty scary how they have predicted our behaviours and habits.
Marketers can definitely benefit and learn from the appropriateness and timeliness of certain ads. But could ad creatives themselves someday be automated and what are the ramifications? Perhaps with AI chat programs and the digital graphical software, ads could even be generated on the fly to cater to real time events and situations. What if you were not only given a message but a full advertisement tailored specifically to YOU as an individual, maybe even pulling photos of you from your social media to place you into the ad itself? The possibilities are endless and open up a whole host of questions we need to answer.
Visit us on social media, check out our website, drop us a message, let us know what you think. See what we’ve done and get the latest scoop on what’s hot in the industry.
Leave a Reply